The current Mayor of Brisbane's Redland Shire, Don Seccombe, asked Dot Creative to develop a clean, simple, but effective website to act as an online campaigning tool leading into the 2004 election.

The site had to conform to the party's colours and be legible for the target audience. It had to be quick, yet hold enough information to be informative, yet not too pretentious as to suggest a huge amount of money had been spent on it.